Notices

AMMO (Advanced Marketing and Media Opportunities)
24th February 2006

A new food concept entitled Theatre Box, which is aimed at theatre goers and offers a selection of 12 gourmet canapés, has brought in Parker Williams to design its identity, packaging and POS material.

AMMO Exclusive
Andrew Sparke, the founder of the concept, stated that the boxes are already available in a number of London theatres and he hopes they will roll out across the West End network “as and when” interest is developed. Promotion is purely through POS within theatres, and no external advertising is being used due to financial restrictions.